My passion for design lies in crafting experiences that solve real problems, in a simple way. I love working with teams to humanise digital products through design; observing behaviours, designing for both the new and the familiar.
There’s a lot be said for design that ignores people. People ignore it. Design that values people brings value to people and that can never be underestimated.
“Design is understanding, communicating with and mastering people.”
I believe that design is more than just how things are displayed visually. It’s a combination of how things look, read, work and delight people. Informed decisions lead to better results and, I love to help make better decisions through design. I like to think of myself as an Essentialist, thinking about and designing the right things, for the right reasons.
I’ve been privileged to work with some amazing companies to help them with their digital offerings, including The BFI, General Assembly, Depop, JUST EAT, Havas Media, KIA, Inmarsat, Emirates, Camelot (The National Lottery), Unilever, Hyundai, Time Out, The Guardian, Hilton International, The Virgin Group and Fallon London.