Mastercard is bringing its digital payment service to the UK. The service has been in available in the US, Canada and Australia previously and this European debut will include the in-store mobile check out capability.
This in-store check out is carried through NFC or QR codes alongside digital wallet and VAS offerings. Having already signed up Argos, Boots and House of Fraser as launch partners, they will be rolling out the service to their customers in due course.
Mobile Marketing Magazine spoke to Simon Philips and Ed Olebe in February, you can catch the interview above.