The Listening Room
A 3D room for my record collection. Pull records from the shelves, mix on two turntables, stream classic mixes and set the lights. Built in 22 hours without opening a 3D tool.
About
Strategy in the morning, pixels in the afternoon
The teams I've led ship work you've probably used. The designers I've grown now run teams of their own.
My approach is unfashionably hands-on. Twenty-five years in, I still wireframe, still prototype, still sit in on research — because teams trust leaders who can do the work, and decisions get better the closer they're made to it.
At WeTravel I'm leading the excellent design team — setting the craft standards, shaping the product, and working out where AI belongs in it. After hours, the same obsession: agents, subagents, and skills in Claude Code, and side projects with every LLM I can get my hands on.
25+
Years in the craft
400+
Designers mentored
Global
Client reach
Side projects
Things I build after hours
Sample Explorer
Every record is a family tree. Trace what a track sampled and everything that sampled it after, pinned to a timeline. Start with the Amen break and its 683 descendants.
This Is Fine
Put your face on the dog in the burning room. Add a selfie to become the dog, go live and it copies your moves, then share a snap, comic or clip. Everything is fine.
Experience
Logos I'm allowed to mention
HackerOne
Funda
Uber
Adidas
Google
Klarna
eBay
The Guardian
Virgin Group
Emirates
Hilton
Unilever
Depop
Just Eat
Hyundai
Time Out
Teaching
Where the 400+ came from
2017 — 2020
Lead Instructor
General Assembly
Wrote and taught the UX design course, and helped 200+ aspiring designers into their first jobs in tech.
2015 — 2017
Lead Tutor
The Guardian London
Taught user experience and digital design principles to 200+ professionals across media and publishing.
Currently listening
What's on the turntable
Philosophy
The brief I give every team
“Solve a real problem, simply. Let the research argue, let the humans decide — and ship it better than last time.”
01
Grow people, not just pixels
I build teams that argue well, challenge assumptions, and outgrow their job titles. Promotions are my favourite deliverable.
02
Design is a business tool
Craft that doesn't move a number is a hobby. I tie the work to the business's actual goals, so nobody has to defend the design team's existence — including me.
03
Humans first, dashboards second
Every decision starts with the people behind the screen — their needs, their frustrations, and the things they'd never write in a survey.
04
Perfect is a direction
Not a destination. Test it, learn from it, ship the next version — and know when version three beats version perfect.
Testimonials
Don't take my word for it
Contact
Let's work together
A role, a project, or a strong opinion about design you need to get off your chest — my inbox is open for all three.
