Leading design teams to create experiences that matter
20+ years crafting experiences that solve real problems through strategic design and human-centered thinking.
Bridging strategy and execution
I'm a design leader who helps teams create products that matter while growing the next generation of designers.
My approach combines two decades of hands-on experience with strategic leadership. From research and wireframing to prototyping and team development, I believe that informed decisions are the foundation of exceptional products.
Currently exploring how AI can amplify human creativity in design workflows, experimenting with agents, subagents, and skills in Claude Code and building side projects with all sorts of tools and LLMs.
Some of the companies I've worked with
Sharing knowledge
Lead Instructor
General Assembly
Developed and delivered UX design curriculum, helping 200+ aspiring designers launch their careers in tech.
Lead Tutor
The Guardian London
Taught user experience and digital design principles to 200+ professionals across media and publishing.
What's on the turntable
What I believe
"Crafting experiences that solve real problems in a simple way—through research, iteration, and genuine human understanding."
Empowering
I build teams that think critically, challenge assumptions, and grow together toward excellence.
Strategic
Design is a business tool. I align creative solutions with real objectives to deliver measurable impact.
User-Centered
Every design decision starts with understanding the humans behind the screen—their needs, frustrations, and aspirations.
Iterative
Great work comes from continuous testing, learning, and refining. Perfect is a direction, not a destination.
What others say
Let's work together
Interested in discussing a project, opportunity, or just want to share design ideas? I'd love to hear from you.
