I’m the Experience Design Director / Street Geek™ at 72andSunny in Amsterdam.

My passion for design lies in crafting experiences that solve real problems, in a simple way.

I think and plan strategically to design across the full lifecycle of the UX process, from research to prototyping, usability testing to UI and, if needed, I can turn designs into reality through code. But keep that one quiet, ok? (shhhhh!). I roll my sleeves up and get hands on.

Designing with informed decisions, I understand that a fantastic experience is one where the combination of how things look, read and work end up providing true value for people.

The driving force behind everything I do is the impact that design can have on people.


Who have I worked with?

Over the last 15 years, I’ve had the privilege of working with some amazing people and companies including Google, eBay, AXE, 72andSunny, BFI, General Assembly, Unilever, Velocity Partners, Depop, JUST EAT, Havas Media, KIA, Inmarsat, Emirates, The National Lottery, Hyundai, Time Out, The Guardian, Hilton International and The Virgin Group.

View examples of my work for General Assembly, Depop and JUST EAT.

I love to teach and learn from others

I was previously a lead instructor at General Assembly and a Lead Tutor at The Guardian in London,  teaching over 400 people from a wide variety of backgrounds to learn about the user experience and blogging.


I share my experiences, thoughts, and opinions

I write about design on the Simple=Human publication with my friend Adam Silver.

Some recent articles:


Kind words others have said about working with me

Recommendations are a very important part of growing my personal network. Read what people have said when working with me on past projects.

And, if you really need to do some further reading, then my LinkedIn profile should help you out with that. 😎


Strictly social

I love discovering new things and talking to new people – Follow me on Twitter or Instagram, or both.


Have a design challenge that you’d like help with?

Drop me a line and let’s discuss how design can help your business – Get in touch